a brief

Art Direction, Branding
User Experience Design, Web Development

portlofio . tru.ph
My portfolio of my design and development work hosted by Behance.

phogtraphy . tru.ph
My amateur photography (lately) powered by Instagram.

video . tru.ph
Though I never expected to, I have done a fair amount of video editing and I think I might be pretty good at it.

tay@tru.ph
508 . 360 . 7576

introduction

Broad tastes and insights, rather than specialties and processes, make my work what it is. Specialist are prone to forcing their expertise into an idea. But Ideas are fragile and great ones will dictate executions that best convey a message.

From The Savannah College of Art and Design, where I received a BFA in Advertising Design, to my current position as Executive Producer at Ikon3, my direction has always been defined by an aim for poignancy, resonance, and all things iconic. Aided by my experience as a developer for web, social, and mobile, my work always strives for the most inventive applications of a brand and its message.